Designing simple,meaningful products

Senior Product Designer for insurtech, e‑commerce and AI. 8+ years remote with US teams, from Bogotá (UTC−5) on US hours. Right now: Trashie, at Katapult Labs.

  • $25K+in one weekend, Trashie landing pages
  • 30K+policies processed on Berrysafe
  • 6AI apps designed, built and live

Selected work

Client work

Persona 93 studio

AI apps, live

Designed and built solo, from problem to production.

Experience

Recent roles

View full CV
  1. 2026 — now

    Senior Product Designer

    Leading design for Trashie (NYC): an app overhaul, one design system for product and brand, and landing pages that made $25K+ in a weekend.

  2. 2025 — 2026

    Product Designer

    Designed for Great Wolf Lodge (Chicago): a fraud-proof waterpark entry app, booking funnels and an admin dashboard.

  3. 2020 — 2024

    Design Director

    Led product and brand for a B2B insurtech through three pivots, from no design system to 30K+ policies processed.

Keduards, product designer, Persona 93 founder

About

Design should make life easier.

I studied graphic design in Caracas and still bring brand, motion and 3D into product work.

On the side I run Persona 93, where I design and ship my own AI apps with Claude and Cursor.

  • 01Start from the real frustration
  • 02Prototype early, decide clearly
  • 03Ship, with AI where it helps

Bogotá, Colombia · UTC−5 · English C2 · Spanish native

Archive

Earlier work

Contact

Let’s make something simple.

keduarts@gmail.com