Results
- 2paths from onboarding: pregnancy and post-birth
- 2post-birth phases, followed in order
- 1design system, handed off in Figma
The problem
Jimena's fitness program for mothers lived on a web platform. She needed it reorganized into an easier, more accessible app for iOS and Android.
I mapped her existing content and information architecture, then reshaped it into an app split into pregnancy and post-birth workouts.
Key decisions
- 01
Two paths from day one
Workouts for pregnancy and after birth differ, so onboarding asks first, then shows the right plan and payment.
Two tracks over one: pregnancy workouts follow different rules.
- 02
Today's workout first
Home opens on today's workout, with other workouts and birth-prep videos one tap away.
- 03
Phases, in order
After birth, the program runs in phase 1 then phase 2, as Jimena prescribes.
Locked over free choice: skipping phases means doing the exercises wrong.
- 04
Your plan, in one place
Edit your data, manage the subscription and recover plans bought on the old web program.
More screens
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