Results
- 2apps: customers and drivers
- 3personas from research
- MVPto test the business in market
The problem
Moving is stressful and opaque. People want instant quotes, a crew they trust and live tracking. The founder needed an MVP to test it.
Key decisions
- 01
Pick the item, not the truck
People move a sofa, not a cubic metre. Choose what you're moving; the app picks the truck.
Nobody knows truck sizes. Suggesting one from what you move means fewer wrong trucks.
- 02
Small steps, big move
Items, protection and truck, one step at a time, so a big decision feels small.
Progressive disclosure over one long form, so fewer people drop off.
- 03
Meet your driver first
Pick a reviewed driver before you pay. Insurance and a helper are optional add-ons.
Choosing over auto-assign: it's your whole home, and a scheduled move has time for trust.
- 04
Built for the road
Big type and big buttons, so drivers accept jobs safely from the seat.
Item details stay off the driver's screen to keep eyes on the road.
More screens
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