Curriculum vitae

Keduards

Senior Product Designer

Bogotá, Colombia · UTC−5keduarts@gmail.comdesign.keduards.comlinkedin.com/in/keduarts

Summary

  • Senior Product Designer with 8+ years in B2B and B2C SaaS startups, working remotely since 2020 across distributed teams.
  • Designed and shipped 6 live apps end to end with Claude and Cursor (closet.persona93.com and five more).
  • Former Design Director at Berrysafe (B2B insurtech), taking products from zero-to-one to handoff-ready Figma and working MVPs.
  • Bilingual, C2 English and native Spanish, used to cross-functional US teams and startup speed.

Skills

  • Product design
  • Design systems
  • AI-assisted prototyping (Claude Code, Cursor)
  • Figma
  • Prototyping
  • Information architecture
  • User research
  • Interaction design
  • Motion

Experience

  1. Katapult Labs

    Jan 2026 — Present

    Senior Product Designer · Client: Trashie, New York

    • Led a full-scale overhaul of the Trashie app, validated by Executive Creative Direction and recognized as the best-looking, highest-performing designs in company history.
    • Architected the design system, evolving the app from a product-only lens into one product-and-brand experience.
    • Partnered with marketing on conversion-focused landing pages that drove $25K+ in revenue over a single weekend through rapid, UX-led iteration.
    • Turned strategic direction into hi-fi designs that consistently beat performance benchmarks.
    • Built Figma prototypes to pressure-test concepts early and shorten decision cycles.
    • Used AI tools, Claude included, to speed up prototyping and enrich design handoffs.
    • Delivered production-ready Figma handoffs that kept design fidelity in shipped releases.

    ToolsFigma, Adobe CC, Slack, ClickUp, ChatGPT, Google Workspace, Claude Code

  2. Monks

    May 2025 — Feb 2026

    Product Designer · Client: Great Wolf Lodge, Chicago

    • Led and owned the design process, from audit to flow presentation, for the waterpark entry and guest add-on validation app that prevents fraud and feeds business data.
    • Designed a family of 20+ icons inside the existing design system for restaurant kiosk screens.
    • Worked with designers and stakeholders on the conversion funnel for online booking and hotel-credit purchases.
    • Partnered with project managers to improve online sales and the in-stay guest app experience.
    • Designed and owned an intranet dashboard giving hotel administrators activity schedules, team news and a live guest data feed.
    • Animated assets, icons, web promotions and loading pages; edited video for quarterly presentations.

    ToolsFigma, Adobe CC, Slack, Azure DevOps, Jira, ClickUp, ChatGPT, Google Workspace, Workday, Microsoft Teams

  3. Berrysafe

    Sep 2020 — Dec 2024

    Design Director · B2B insurtech, Mexico

    • Directed complex B2B workflows for Latin American insurers, agents and agent promoters.
    • Led the digital rebrand and built and maintained Berrysafe's design system from scratch.
    • Owned information architecture through multiple business pivots.
    • Designed the 3D mascot at the heart of the product's visual identity.
    • Directed, animated, edited and voiced product videos, including AI-made ones.
    • Designed print material for events and meetups, and social media content.

    By Q4 2024: 20+ active accounts, 70%+ of them promoters managing 300+ agents each, and 16+ Mexican insurers using the PIAA bot for market visibility, fed by 950+ agent feedbacks a month.

    ToolsFigma, Adobe CC, Cinema 4D, Slack, Azure DevOps, Jira, ClickUp, Runway, Midjourney, ChatGPT, Kling, Nano Banana

  4. Jimefit

    Jan 2022 — Apr 2022

    Product Designer · Fitness app made by a mother, for mothers

    • Directed product design for the app.
    • Designed in-app iconography and the digital brand.
    • Rebuilt the information architecture from the previous online program.

    ToolsFigma, Adobe CC, Google Workspace

  5. AMASFAC

    Nov 2020 — Nov 2021

    Lead UX/UI Designer (contract) · Mexico's national association of insurance agents

    • Redesigned the association's website.
    • Recreated membership and online-campus registration.
    • Directed the rebrand of its digital experience, plus print for conferences and events.

    ToolsFigma, Adobe CC, Azure DevOps, Slack

  6. NAVI

    May 2020 — Feb 2021

    Product Designer (contract) · On-demand moving and freight

    • Designed the customer app and the driver app for moving and medium-load transport.
    • Led the rebrand and full identity management.
    • Created 3D designs for app assets.

    ToolsFigma, Adobe CC, Cinema 4D

  7. Arepa

    Dec 2019 — Mar 2020

    Lead UX/UI Designer · Digital agency, Bogotá

    • Redesigned the BMW, MINI and BMW Motorrad e-commerce UX/UI for Autogermana.
    • Directed the Liftit website redesign and digital branding.
    • Led research and the UX/UI prototype for a Credibanco × Liftit restocking app for family-owned grocery stores.
    • Designed prototypes for Grupo Bolívar (employee transport) and Bavaria (logistics management).

    ToolsFigma, Adobe CC, Cinema 4D, Slack, Azure DevOps, Google Workspace

  8. Turpial Development

    Dec 2017 — Dec 2019

    Jr. UX/UI Designer · Software studio

    • Designed Ticketplate, an online ticketing app for Latin American performers in Miami.
    • Designed complex products for air-conditioning filtration and industrial steam processing.

    ToolsAdobe CC, InVision, Sketch, Slack

Earlier

  • Everest Logistics · Interior designer

    2019 — 2020

    Office interiors, custom desks and a cold-themed customer pick-up office.

  • Canowoods · Interior designer

    2019

    Office interiors, furniture and a game room for a small team.

  • Analiticom · Graphic designer

    2017

    Branding, social content and video for five accounts; two e-commerce mockups.

  • El Moreno Michael Entertainment · Graphic designer

    2012 — 2015

    Logo, album covers and video edits for national TV.

  • Tenis · Sales associate, then store manager

    2012 — 2014

    Cut inventory losses by 90% in three months; led a team of 4–6.

Education

  • BA in Graphic Design

    2014 — 2017

    Instituto de Diseño de Caracas, Venezuela

  • UX Design course

    2019

    Udemy

  • HTML5 / CSS3 intensive

    2019

    Escuela Web, Caracas

Languages: English C2 · Spanish native