Results
- Shippedas the official online store
- 3brands on one store structure
- 2breakpoints, desktop and mobile
The problem
High bounce, few sales. The catalog was messy, and owners couldn't find accessories for their own car on a brand that promises great design.
Key decisions
- 01
The menu is the filter
A mega menu filters the whole catalog from the first click, across all three brands.
Follows the e-commerce menu standards shoppers already know.
- 02
Pick your car first
Set year, series and model once. Every result then fits your car, with a live count of what's compatible.
Before, people couldn't find the part for their model. Now it's the first step.
- 03
A calm checkout
The cart repeats your car so you know it fits. Guest checkout, two steps, nothing to distract.
Guest over forced login: forced login is one of the biggest drop-off points.
- 04
Out of stock, not out of mind
A back-in-stock alert brings shoppers back and tells the business what to restock.
An alert over hiding the item: shoppers come back, and the brand keeps the sale.
More screens
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